We are absolutely adoring this new video by Bomba Estereo, entitled “Soy Yo.” The Colombian electro-cumbia group has put out one of the most adorable NYC kid depictions we’ve seen in a while. Follow this charming, sassy sweetheart through some tough turns and feel good about life as you see her stand tall…all in the big apple. Take away messages range from strength to self esteem, and not only moms will love to see this; kids will too! Danish Director Torben Kjelstrup projects our town wonderfully in this charming portrayal of the mean streets through the eyes of a city girl. Enjoy.